Make your brand work.
Every format, every time.
A free practical guide for communications and marketing leads at research institutes, charities, and education providers.
Most brand problems aren’t design problems. They’re consistency problems.
Your organisation probably has a logo, a colour palette, and a rough idea of your typeface. But when documents go out from different people, in different formats, things drift. The brand stops feeling intentional — and your audience notices, even if they can’t say why.
This guide gives you a short, practical set of principles to fix that. No design background needed.
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What's inside
Typography — how to choose and use fonts that work across print, screen, and everything in between
Colour — what your colour palette is actually doing, and how to apply it without a designer in the room
Layout — the invisible system that makes content easy to navigate and hard to ignore
Who's it for
Written for communications and marketing leads at research institutes, charities, and education providers — people responsible for how their organisation looks, without necessarily having a design background.If you've ever sent a document and felt it didn't look quite right — or struggled to keep things consistent across your team — this guide is for you.
About Watercat Creative
Watercat Creative is a design studio working with research institutes, charities, and education providers. We help organisations make their brand work harder, across every format, every team, and every deadline.
